Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture.

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound

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7 ways to get ready for a business contract

Understanding business contracts Dealing with contracts is part of running a small business. You will have a number of business relationships involving some type of contractual commitment or obligation. You may: be a purchaser of goods and services – as a borrower of money, in rental agreements and franchise agreements

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Everything a tech needs for breakfast

REAL SIMPLE FOOD RECIPE COLLECTIONS & FAVORITES HEALTHY MEALS 25 Fast, Healthy (and Delicious!) Breakfast Ideas 25 Fast, Healthy (and Delicious!) Breakfast Ideas CREDIT: GREG DUPREE Mornings can be a hectic time. Between putting last-minute touches on homework or presentations and finding where you took off your shoes the day

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Brain storm is primary key for new project

This is why you should never censor in brainstorming. If you censor the trigger, you never get the free associations. If you censor the free associations, you never get to make the connection between them and the question. Or in other words, if you censor, you never get to the

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