Reputation Marketing Proposal
Issue: Company Is Not Listed In All Directory Sites
Thousands of customers everyday search on local business directories like Google+, Yelp, Yahoo Local, and many other sites to find the most reputable company to do business with. After extensive research we found that your company could not be found or is not properly set up on some of the most vital directories for your business.
Solution: Research, Set Up, and Claim Local Directories
Proper Industry Directory Research
Develop detailed research on local directories based on industry keyword research
Research top competitive companies to find directories they are listed on
Proper Set Up And Claiming Of Your Business Listing
Create accounts on the best industry specific directories
Proper set up of your company information and categories on each site
Claiming of your listings in order to control them and respond to reviews
Issue: Multiple Bad Reviews & Poor Ratings
We have found bad reviews and poor ratings about your company on local business directories. Each poor review not only is publically read by your potential customers, but it also brings down your reputation score on local directory sites. Many local directories such as City Search and Insider Pages aggregate reviews from other sites. Therefore both good and bad reviews can spread to other sites very quickly. Under these circumstances, any effort to direct potential customers to your online presence can result as a referral to your competition.
Solution: Average Up Your Reviews and Bury Your Bad Reviews
Post more 5 Star Reviews to bring your reputation score up
Post more 5 Star Reviews to push the bad reviews off the first page of your listing
Issue: Not Enough Reviews To Be Trusted
Consumers will read an average of 10 reviews before making a decision and research shows that customers do not trust a company that has less than 10 five star reviews. Therefore your company needs a strategy to quickly get more online reviews to show up on your directory listings.
Solution: Create A Customer Review Strategy
Create professionally designed review post cards to collect customer reviews
Create professionally designed review business cards to collect customer reviews
Create a professionally written email campaign to collect customer reviews
Issue: No Control Over Customer Reviews
No matter what strategy a company uses to collect reviews; your company does not have control over the fact that customers may post bad reviews. Your business is only one customer a way from getting a poor reputation online.
Solution: Create A Private Review Page To Collect Reviews
-A private review page will ensure that when bad reviews are posted that they will never be public. You will be notified of these reviews so you and your staff can address them if you would like privately and internally.
Develop a private review page to collect reviews from customers
Create a process that bad reviews get filtered and sent to your companies manager
Create a process to post 5 Star reviews online on important local business directory sites
Issue: No Review Posting Strategy
Companies that get reviews from their customers cannot post those reviews online themselves because local directories like Yelp, Google, Bing, and dozens of others, have proprietary filters and algorithms to delete reviews that are posted from the same computer IP network. Therefore, if you post those reviews from inside your business, Google will delete them and flag your Google account as spam because there’s no way to tell if yours is real or made up.
Solution: Develop and implement a proprietary strategy that overrides the review filters and algorithms in order to post 5-star reviews to your local directory sites
Develop strategies to bypass review filters
Post real reviews from customers collected on our review page
Sort through reviews to find the best for posting
Optimize the reviews for your company
Issue: No Reputation Monitoring System
Unlike the 100’s of different software that can monitor your social engagement, brand and company name, these technologies like Google Alerts cannot monitor your reputation. When people leave reviews on a directory site like yelp, they never mention your name because they’re already on your business listing. Therefore, with dozens of review sites that are out there, there is no way for even the most sophisticated social or branding software to know if bad reviews are being posted and no way to follow up to get the bad reviews eliminated.
Solution: Create a monitoring process with our team that monitors, tracks, and reviews
your listings on a daily basis
Create a monitoring process that daily monitors, tracks, and reviews your online review sites
Utilize our team and processes to notify you when bad reviews are posted
Manually setup an protocol to review all your sites and notify your company of bad reviews
Develop a positive alert protocol so your team is notified about 5-star reviews so that they can follow up with the reviewer for possible referrals.
Issue: No Reputation Website Marketing
Almost 3 out of 4 consumers say that online reviews are a major factor in deciding or not deciding to buy a product or service. Currently on your website, you do not have the authority or social proof to show the customers who have visited your site that you are the leader in the marketplace.
Solution: Harnessing the power of written and video testimonials and adding them
directly to your website for new and existing customers to see.
Branding of your company through videos reviews
Add video testimonials and reviews to your website
Add the latest written testimonial reviews from your local directories to your site
Issue: No Video Review Testimonials
“All things being equal, people buy from people. All things being unequal, people buy from people.” The most powerful reviews are video reviews with real customers that have experienced your products and services. You do not presently have any video reviews to be able to leverage the great customer service and experience that you give on your website, social media, or on any of your business listings.
Solution: Create 3-6 video testimonials with which to market and brand your company as a trustworthy company to do business with.
We setup a time with your current customers to record the great things they have to say about your company and the experience you gave them
We edit those testimonials in a way that allows them to convert leads and traffic
We also to market those videos on your website, social media, and other online marketing venues
Issue: No Reputation Reporting Process
It’s important that you and your team keep up to date on the progress of creating and maintaining a 5-star reputation online. Therefore, you need a detailed process that will inform you of both the good and unfavorable reviews in a report that you can share with your team.
Solution: Develop and maintain a reputation reporting process
Create a reputation reporting procedural system.
Develop a two week reporting process that highlights all your reviews from the various online directories.
Create branding for the report so that you can use it to share with your staff and others to encourage them on the great job that they’re doing.
Note: It can also be used as a learning tool to educate them on issues that arise when receiving bad reviews
Issue: No Reputation Marketing Staff Training (Reputation Marketing Culture)
It’s important to remember that every company is only one customer away from having a bad reputation. It isn’t enough to create and manage a 5-star reputation. It’s important to be proactive in creating a reputation marketing training process for your staff. The most successful companies create a Reputation Marketing Business Culture.
Solution: Build a reputation marketing training center for your staff
We will build a customized and branded reputation marketing training solution for each one of your staff members. This will educate and inspire them to engage in developing and maintaining a 5 star reputation.
We will create individual training videos in order to educate your staff on why your online reputation is vital to your marketing strategies. This will insure that each one of your employees will have a clear understanding of how they can contribute and ensure that your company emerges as the market leader.
We will create a quizzing system where your staff can login, watch the training, and take a short quiz on what they’ve learned. This will help us make sure that all of your staff members are on the same page.
We will then notify you on how they performed with the training so you know exactly which of your staff members has a clear understanding of your goals and which ones might need a little more support.
Developing a training system for you company ensures a proactive approach to creating and maintaining your 5-star reputation and will almost guarantee your seat at the table as being a market leader and most reputable company to be doing business with.
Reputation Marketing Proposal:
Develop detailed research on local directories based on industry
Research top competitive companies to find directories they are listing on
Create and claim accounts on best industry-specific directories
Proper setup of your company information and categories on each directory site
Claiming your listings in order to control them and respond to reviews
Confirm a list of your citations and company details
Set up a process to monitor your listings on major directory sites
Private Review Page Setup
Create a private review page to capture reviews
Brand the review page with company colors, logos and branding
Create a unique URL to for your private review page
Set up your review page with testimonials
Review Process Setup
Create a protocol for reviewing online directories for all review posted
Develop a review process to send alerts on all bad reviews to you or your support team
Create a process to notify you or your sales team with positive reviews for follow up
Create professionally designed review postcards and business cards you can print and distribute
Create a marketing email to request your current list of customers to post reviews for you
Video Review Setup (Optional)
1-hour filming of testimonials
Edit each testimonial
Create a branded video testimonial review channel
Optimize videos for your company name
Post 5 Star review videos online
Reputation Marketing Staff Training Center
Create a comprehensive training center for your company that will:
-Educate your staff on the importance of 1st Class Service
-Create a clear understanding of the importance of a 5 Star reputation online
-Inspire your staff to get reviews and engage your customers
Set up a quiz system to gauge their understanding of reputation marketing
Report the results to you so you have clarity on what your staff understands
Monthly Reputation Development:
Daily review of your online directory sites
Daily reputation review alerts to your company on new reviews
Weekly review of your online directory sites
Weekly monitoring of your online reputation
Send Bi-weekly reporting of your positive and negative online reviews
Posting of new 5 Star reviews to your website and other online sites
Posting & Responding Reviews
Post up to 10 new reviews to your listings each month
Build and maintain a 5 Star reputation online each month
Focus on pushing down bad reviews and averaging up your reputation score
We will work with your staff to help them respond to negative reviews
We believe that it is vital for a company to respond personally to all negative reviews
Setup And Monthly Reputation
Reputation Setup ………………………………………………… $200
Video Reviews & Traffic Development ………… $300 Optional
Monthly Reputation Development…………………… $500 per mo.
Minimum 3 Months Agreement