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The Importance of Anchor Text in Back-links

iT news, NetworkingBy leadgenerationappFebruary 4, 2016

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…

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